The Long Tail: Why The Future Of Business Is Selling Less Of More

Tác giả: Chris Anderson

Thể loại: Nonfiction

210.000 VND
  • ISBN: 9781401302375
  • Weight: 460g
  • Publisher: Hachette Books
  • Publication date: 11-Jul-2006
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone? "The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google. However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches. show more

Đặt sách ngoại văn The Long Tail: Why The Future Of Business Is Selling Less Of More Mua sách ngoại văn The Long Tail: Why The Future Of Business Is Selling Less Of More Đọc sách ngoại văn The Long Tail: Why The Future Of Business Is Selling Less Of More Sách tiếng Anh The Long Tail: Why The Future Of Business Is Selling Less Of More Tải về The Long Tail: Why The Future Of Business Is Selling Less Of More Review sách The Long Tail: Why The Future Of Business Is Selling Less Of More Review phim The Long Tail: Why The Future Of Business Is Selling Less Of More Đánh giá The Long Tail: Why The Future Of Business Is Selling Less Of More Mua The Long Tail: Why The Future Of Business Is Selling Less Of More giá rẻ The Long Tail: Why The Future Of Business Is Selling Less Of More Đánh giá The Long Tail: Why The Future Of Business Is Selling Less Of More Tác giả The Long Tail: Why The Future Of Business Is Selling Less Of More Tiki The Long Tail: Why The Future Of Business Is Selling Less Of More Fahasa The Long Tail: Why The Future Of Business Is Selling Less Of More Shopee The Long Tail: Why The Future Of Business Is Selling Less Of More Amazon The Long Tail: Why The Future Of Business Is Selling Less Of More Download PDF The Long Tail: Why The Future Of Business Is Selling Less Of More Download epub The Long Tail: Why The Future Of Business Is Selling Less Of More Ebook The Long Tail: Why The Future Of Business Is Selling Less Of More Tiếng Việt The Long Tail: Why The Future Of Business Is Selling Less Of More Sách ngoại văn The Long Tail: Why The Future Of Business Is Selling Less Of More Đọc sách Chris Anderson Mua sách Chris Anderson Review sách Chris Anderson

We based our evaluation of book condition on the following criteria:

New: Just like it sounds. A brand-new, unused, unread copy in perfect condition.

Like New: An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind.

 * Very Good: A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged.

 * Good: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions.

 * Acceptable: A readable copy. All pages are intact, and the cover is intact (the dust cover may be missing). Pages can include considerable notes--in pen or highlighter--but the notes cannot obscure the text.

popup

Số lượng:

Tổng tiền:

zalo