HBR's 10 Must Reads: The Essentials

Tác giả: Harvard Business Review

Thể loại: Nonfiction

280.000 VND
  • Publish date    November 08, 2010
  • Publisher    Harvard Business Review Press
  • Format    Paperback
  • Pages    288
  • Language    Eng
  • ISBN    9781422133446
  • 1422133443
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An introduction to the most enduring ideas on management from Harvard Business Review

Change is the one constant in business, and we must adapt or face obsolescence. Yet certain challenges never go away. That's what makes this book "must read." These are the 10 seminal articles by management's most influential experts, on topics of perennial concern to ambitious managers and leaders hungry for inspiration--and ready to run with big ideas to accelerate their own and their companies' success.

If you read nothing else - full stop - read:

  • Michael Porter on creating competitive advantage and distinguishing your company from rivals
  • John Kotter on leading change through eight critical stages
  • Daniel Goleman on using emotional intelligence to maximize performance
  • Peter Drucker on managing your career by evaluating your own strengths and weaknesses
  • Clay Christensen on orchestrating innovation within established organizations
  • Tom Davenport on using analytics to determine how to keep your customers loyal
  • Robert Kaplan and David Norton on measuring your company's strategy with the Balanced Scorecard
  • Rosabeth Moss Kanter on avoiding common mistakes when pushing innovation forward
  • Ted Levitt on understanding who your customers are and what they really want
  • C. K. Prahalad and Gary Hamel on identifying the unique, integrated systems that support your strategy

We based our evaluation of book condition on the following criteria:

New: Just like it sounds. A brand-new, unused, unread copy in perfect condition.

Like New: An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind.

 * Very Good: A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged.

 * Good: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions.

 * Acceptable: A readable copy. All pages are intact, and the cover is intact (the dust cover may be missing). Pages can include considerable notes--in pen or highlighter--but the notes cannot obscure the text.

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