Word Hero: A Fiendishly Clever Guide To Crafting The Lines That Get Laughs, Go Viral, And Live Forever

Tác giả: Jay Heinrichs

Thể loại: Nonfiction

190.000 VND
  • ISBN: 9780307716361
  • Weight: 300g
  • Publisher: Random House USA Inc
  • Publication date: 04-Oct-2011
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Yes, it's true: you can learn how to be a verbal wizard!Ever hear someone utter an unforgettable phrase and feel yourself reacting with with...well, awe? Ever read a great quote and think I could never come up with anything that clever?Daunting as it may seem, there's nothing mystical about witcraft. Crafting memorable lines doesn't require DNA-encoded brilliance. What it does require is some knowledge of the tricks and techniques that make words stick.In Word Hero, Jay Heinrichs rescues the how-to of verbal artistry from cobwebbed textbooks and makes it entirely fresh- even a little mischievous. Fear not: on offer here are not dry, abstract ideas couched in academic jargon. Rather, Heinrichs takes you on an amusing - and amazingly helpful - tour of the mechanisms that make powerful language work. You'll learn how to slyly plant your words in people's heads and draw indelible verbal pictures by employing such tools as "crashing symbols," "rapid repeaters," "Russian Dolls" and even the powers of Mr. Potato Head.With those tools and others tucked in your utility belt, you might not immediately achieve "wordsmith immortality" but you will become a better speaker, writer, and raconteur...and long after people have forgotten everything else, they'll remember your priceless lines. show more

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We based our evaluation of book condition on the following criteria:

New: Just like it sounds. A brand-new, unused, unread copy in perfect condition.

Like New: An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind.

 * Very Good: A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged.

 * Good: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions.

 * Acceptable: A readable copy. All pages are intact, and the cover is intact (the dust cover may be missing). Pages can include considerable notes--in pen or highlighter--but the notes cannot obscure the text.

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