The End Of Marketing As We Know It

Tác giả: Sergio Zyman

Thể loại: Nonfiction

230.000 VND
  • Publisher ‏ : ‎ Harper Business; Reprint edition (November 7, 2000)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 272 pages
  • ISBN-10 ‏ : ‎ 0887309836
  • ISBN-13 ‏ : ‎ 978-0887309830
  • Item Weight ‏ : ‎ 7.5 ounces
  • Dimensions ‏ : ‎ 5.31 x 0.61 x 8 inches

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.

Zyman explores such topics as:

  • Why feel-good marketing is pointless unless it results in sales
  • Why marketing is a science not an art
  • How a well-honed strategy is more important to success than what ads say
  • And much more

Mua sách The End Of Marketing As We Know It

Đặt sách The End Of Marketing As We Know It Mua sách The End Of Marketing As We Know It Sách ngoại văn The End Of Marketing As We Know It Sách The End Of Marketing As We Know It Đọc sách The End Of Marketing As We Know It Tải sách The End Of Marketing As We Know It Review sách The End Of Marketing As We Know It Đánh giá The End Of Marketing As We Know It Tải PDF The End Of Marketing As We Know It Tải epub The End Of Marketing As We Know It

We based our evaluation of book condition on the following criteria:

New: Just like it sounds. A brand-new, unused, unread copy in perfect condition.

Like New: An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind.

 * Very Good: A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged.

 * Good: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions.

 * Acceptable: A readable copy. All pages are intact, and the cover is intact (the dust cover may be missing). Pages can include considerable notes--in pen or highlighter--but the notes cannot obscure the text.

popup

Số lượng:

Tổng tiền: