The Dynamics of Persuasion: Communication and Attitudes in the 21st Century (5th Edition)

Tác giả: Richard M. Perloff

Thể loại: Nonfiction

420.000 VND
  • Publisher ‏ : ‎ Routledge; 5th edition (July 9, 2013)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 568 pages
  • ISBN-10 ‏ : ‎ 0415507421
  • ISBN-13 ‏ : ‎ 978-0415507424
  • Item Weight ‏ : ‎ 2.5 pounds
  • Dimensions ‏ : ‎ 7.25 x 1 x 9 inches
Số lượng

With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough discussion of the ethics of persuasion in contemporary society.

Key features of the interactive e-textbook:

• Anytime, anywhere access via VitalSource’s Bookshelf; the most used eTextbook platform in the world
• End-of-chapter interactive exercises; multiple-choice exercises to encourage students to test their understanding of the key concepts
• Audio chapter introductions from the author 
• Note taking and sharing functionalities
• Clickable definitions for key terms
• Hyperlinked further reading with links to key websites selected by the author
• A full color version of the text.

Available Instructor Resources:

• An instructor manual
• An image bank drawn from the text
• A video playlist with complementary discussion questions
• Chapter-by-chapter slides which instructors can adapt and integrate with their teaching
• Web links to useful websites and further reading

 

We based our evaluation of book condition on the following criteria:

New: Just like it sounds. A brand-new, unused, unread copy in perfect condition.

Like New: An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind.

 * Very Good: A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged.

 * Good: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions.

 * Acceptable: A readable copy. All pages are intact, and the cover is intact (the dust cover may be missing). Pages can include considerable notes--in pen or highlighter--but the notes cannot obscure the text.

popup

Số lượng:

Tổng tiền: