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This book provides evidence-based answers to the key questions asked by marketers every day. Tackling issues such as how brands grow, how advertising really works, what price promotions really do and how loyalty programs really affect loyalty, How Brands Grow presents decades of research in a style that is written for marketing professionals to grow their brands. It is the first book to present these laws in context and to explore their meaning and application.
The most distinctive element to this book is that the laws presented are tried and tested; they have been found to hold over varied conditions, time and countries. This is contra to most marketing texts and indeed, much information provides evidence that much modern marketing theory is far from soundly based.
Đặt sách ngoại văn How Brands Grow : What Marketers Don't Know Mua sách ngoại văn How Brands Grow : What Marketers Don't Know Đọc sách ngoại văn How Brands Grow : What Marketers Don't Know Sách tiếng Anh How Brands Grow : What Marketers Don't Know Tải về How Brands Grow : What Marketers Don't Know Review sách How Brands Grow : What Marketers Don't Know Review phim How Brands Grow : What Marketers Don't Know Đánh giá How Brands Grow : What Marketers Don't Know Mua How Brands Grow : What Marketers Don't Know giá rẻ How Brands Grow : What Marketers Don't Know Đánh giá How Brands Grow : What Marketers Don't Know Tác giả How Brands Grow : What Marketers Don't Know Tiki How Brands Grow : What Marketers Don't Know Fahasa How Brands Grow : What Marketers Don't Know Shopee How Brands Grow : What Marketers Don't Know Amazon How Brands Grow : What Marketers Don't Know Download PDF How Brands Grow : What Marketers Don't Know Download epub How Brands Grow : What Marketers Don't Know Ebook How Brands Grow : What Marketers Don't Know Tiếng Việt How Brands Grow : What Marketers Don't Know Sách ngoại văn How Brands Grow : What Marketers Don't Know Đọc sách Mua sách Review sách
We based our evaluation of book condition on the following criteria:
* New: Just like it sounds. A brand-new, unused, unread copy in perfect condition.
* Like New: An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind.
* Very Good: A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged.
* Good: A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include "From the library of" labels or previous owner inscriptions.
* Acceptable: A readable copy. All pages are intact, and the cover is intact (the dust cover may be missing). Pages can include considerable notes--in pen or highlighter--but the notes cannot obscure the text.
