Hooked: How To Build Habit-Forming Products

Tác giả: Nir Eyal

Thể loại: Nonfiction

290.000 VND
  • ISBN: 9780670069323
  • Weight: 420g
  • Publisher: PORTFOLIO
  • Publication date: 04-Nov-2014
How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

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